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A New Universe of Imagination

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Step inside our magical world, where dreams and fantasy become reality. Experience the wonders of crystal in this galaxy of limitless possibilities.

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Eye-Opening Sparks

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Welcome to a world where the science of dreams meets the alchemy of progress. Travel with Adwoa and Gwen as they explore the purity and precision of Swarovski crystal in a laboratory inspired by the high tech Manufaktur at our home in Wattens, and the engineering prowess ingrained in the first drawings of Daniel Swarovski. 

Sweet Treats

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Turning dreams from nothing, the fun continues in a metaphorical candy store packed with an explosion of colors that delight the senses. Vibrant and moreish, glamour like this transcends gender, race, and age. The future of self-expression starts here.

Collection I

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Imagination Unleashed

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Next we are transported into the Chess Room, packed with subtle references to Swarovski's Austrian heritage. Here, we watch the child within us all – curious, playful and an architect of beauty – as she inspects our precious figurines.

Crystal Collectables

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“The Wonderlab is where science and magic meet, where extra and elegance collide. It is a feeling of wonder that everyone should experience as we invite them into our new world at Swarovski.”

Title:

Giovanna Engelbert, Creative Director

Subtitle:

Forever Forward

Bold, strong, confident – robots embellish Adwoa with crystals that magnify her natural strength, purity, and the glow that comes from self-love.
Discover the collection