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Embracing Every Facet

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Supermodel and modern-day icon, Bella Hadid, is the empowering face of our new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, color, and style, Bella embodies the multi-faceted essence of us all.

The campaign celebrates Swarovski’s brand codes of color and the octagon, a symbol for the facets of precision-cut crystal and a reminder to express every side of you. Through inspiring and playful interpretations of personalities – accessorized with our latest jewelry creations in fresh combinations – our campaign asks, “Who are you today?” Let’s play.
 

Dial Up the Fun

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Life is good, and you want to play. Let your untamed imagination find joy at every turn in oversized hoops and candy-like strands of crystal. Now is not the time to hold back.

Choose brightness and light and let the good times come

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Joyful Glamour

Step into Serenity

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Strike a pose that captures your cool in stacks of precision-cut crystal. Harness the strength and beauty of serenity in singular blue pieces that speak to effortless luxury.

Strength and tranquillity combine in blue-hued pieces